I don't know if you remember, back in November, I wrote a post titled Rise of the Planet of Photographers. It basically explained that being a photographer is a business and not something you can just improvise. And you can't just go ahead and do whatever (offer undervalued services or worse: free!) to attract clients because by doing that you lead said client to think this is the norm and you are basically killing an entire industry.
I don't know how I missed it (thanks Steve for bringing it to my attention) but the other day, PetaPixel posted an infographic from Fotoseeds that perfectly describes the current situation in the photography market. Make no mistakes, I think it's a great time to be a photographer, you have to constantly challenge yourself to prove yourself worthy of your clients' trust and money. But I won't deny it would be a lot easier without all the hackers out there not charging enough thus devaluating our jobs and industry.
Fotoseeds' idea is to create sustainability in the photographic industry. Here is their description of the infographic:
So you love photography, right? Have you thought how you can continue to do what you love? This is the story of how the photography community can become sustainable long-term. We hope it helps clarify some common misconceptions and how we all can be a part of the solution. Pass it on.
Anyway, without any further ado, I present you the mentioned infographic (click on it for a higher resolution).
I hope this makes sense to you, I sure know it really does to me.