PROJECT: Live Young
Last November I spent a few days in Florida for Thanksgiving. I really wanted to build up my portfolio so I decided to shoot some personal work with a particular focus on active, outdoors lifestyle photography.
I wanted to photograph something fresh and original and I knew I would definitely want to work with people and light them too. So I began to think: I will be in an idyllic place surrounded by senior citizens, what original concept can I come up with? Suddenly, I remembered some adds and it came to me. I really like Evian‘s last couple of years campaign «Live Young». It is all about contrasts and I am all for those! That was it, I would photograph «oldies» doing things you would expect younger people to do!
I organized the production from Europe and met the models on location. They were great! Full of energy, open to my suggestions, they were true professionals! We were also fortunate to have some amazing light. The whole day was overcast and just as we started shooting, the sun peeked through the clouds.
Here is a selection of shots from that day.